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Four Decades. One Company.
Every Install, Our Name On It.

C&M Associates was founded in 1983 around a simple idea: if you're going to put your name on it, stand behind it. Forty-three years later, every install still carries our name — and one phone number to call. Here's who we are and the people who show up on site.

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Meet The Owner

Ben Hurst, Owner

Ben Hurst runs C&M Associates the way it's been run since 1983 — as a Michigan-rooted business where the owner still answers the phone and walks the install sites. Ben has owned the company since 2014.

Ben grew up around gymnasium equipment. He understands the difference between gear that gets specced into a bid sheet and gear that holds up after twenty years of district basketball, volleyball tournaments, and graduation ceremonies. That difference is the whole reason customers keep coming back.

Under Ben's leadership, C&M has stayed focused on three things: knowing the product inside and out, hiring installers who treat every gym like it's their own school, and answering when an Athletic Director calls because something broke twelve hours before tip-off.

"We don't sell equipment. We sell the assurance that what we put in your gym will be safe, working, and supported for the life of the facility. That's the only promise that matters." — Ben Hurst, Owner
Our Story

43 Years In Michigan Gymnasiums

Founded in Brighton. Still in Brighton. The brands have grown, the technology has changed, the standards stay the same.

1983

Founded

C&M Associates incorporated in Brighton, Michigan to serve schools across the state.

1990s

Brand Partnerships

Became authorized dealer for Performance Sports, Daktronics, AAE, Schelde and Resilite.

2000s

Dedicated Crews

Built install teams that work exclusively for C&M. Quality and timelines under our control.

2026

Today

Thousands of completed projects, generations of returning customers, Ben Hurst at the helm since 2014.

The Team

The People Behind Every Install

When you hire C&M, these are the people behind your project — from the first quote to the final install and every inspection after. In business since 1983, accountable to Ben directly.

Ben Hurst, Owner of C&M Associates
Owner
Ben Hurst

Owns and runs C&M Associates — still answers the phone and walks the install sites himself.

Brighton, MISince 1983
Tyler Emmert, Estimating and Sales at C&M Associates
Estimating / Sales
Tyler Emmert

Your point of contact for specs, quotes, and product selection across every C&M service line.

EstimatingSales
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Project Administrator
Tammy Henning

Coordinates project scheduling and paperwork from the Brighton office so installs stay on track.

SchedulingAdmin
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Accounting Manager
Cindy Erickson

Manages accounting and billing for C&M Associates.

AccountingBilling
Tom Gray, Field Supervisor at C&M Associates
Field Supervisor
Tom Gray

Runs C&M's install crews in the field on gymnasium and athletic projects across Michigan.

Field CrewInstalls
John Gray, Technician at C&M Associates
Technician
John Gray

Field technician on C&M install and service calls.

InstallsService

Headshots and short bios are being collected from the team — placeholders shown here for now.

What We Believe

Three Principles. No Exceptions.

Forty-three years in business is built on saying the same thing every day and meaning it.

01

Own The Outcome

One accountable company. Our standards, start to finish. If something isn't right, you don't chase three companies — you call us, and we fix it.

02

Show Up When It Matters

A broken backstop the night of homecoming isn't a ticket — it's a phone call we take. Schools who've worked with us know what that means.

03

Safety Is Non-Negotiable

Every install, every inspection, every repair meets or exceeds manufacturer and state safety codes. Kids use this equipment. That's the only standard.

Let's Build Something

Talk To Ben Directly.

Pick a 30-minute slot on Ben's calendar. No sales pitch — just a working conversation about what your facility needs.

Book A Meeting With Ben Request A Quote